These criminals are just industrial, aren't they?

Yeah, and it's just getting worse and worse.

We've got AI that can help out these powered bots enable those criminals to even interact.

They can intelligently read what's being written the other end, and that interaction, uh, goes forward.

And at this scale, it's a numbers game.

And so with the added, added technology, they can impressively target many more people all over the world.

And like the research says, they're getting down to the payment services, and that's where the scams really take place.

Gosh, who answered the phone? And how did the criminals do it? How do they set up these fake social media profiles that make them look like these companies?

Is there anything that you can look at and go, these are the things we need to start building in this hard checks, or is that a dead landscape already?

So it's a question that I think a lot of big organizations are thinking about, especially when they come to remote interviewing for remote jobs where they don't actually meet those people.

And I was speaking to many big companies in the last six months specifically on this.

And they say that they just have this problem and it's something that they can't really get rid of.

And so I say to them, they really should be thinking about meeting them at some point, even though one massive retailer said to me that they employ people in India, for example, and they can't.

But they were looking into employing a third party to go and meet those people that are in said countries.

And that might seem like a very laborious get around this problem.

Is it a minefield in and of itself now?

Cyber security expert Jake Moore.

AI is out the bag.

There's no way we can get that back in that bag.

It's out there.

So it's how can we best protect companies going forward?

I know we, we don't wanna give too much away, but so what are you gonna be sharing with the audience this year?

Well, it's pretty much, uh, what it says in the talk.

It's a deepfake interview.

I thought, this year, w- why not just say exactly what it is? Um, I've been fascinated with these deepfake interviews for a couple of years.

Uh, knowing that it's been possible, that people have been actually getting jobs as other people, I've been trying it for a couple of years, and I did try it, uh, um, two years ago and failed miserably.

It was so bad.

I, I just couldn't get it right, uh, using the deepfake tech- technology that was available then.

Everybody come back in person," because we can't trust anything on the screen anymore? I really wonder.

Is there more that the big video call platforms should be doing? The Zooms, the Microsoft Teams, the Google Meets, are, are they keeping pace?

Yeah.

So this has been a big thorn in their side for a few years.

There's a company that's co-founded by Sam Altman, I mean, of course he's everywhere, that have just signed a deal with Zoom and Tinder to try and help verify people.

I think it's far better to go down the verification route.

This might be through a process of verifying through your phones of who you both are on the call.

I would say that's better than actually using deep fake technology in real time because as the technology improves, we've got this major problem where we might be able to detect something now, and then just a few months later it'll actually come back and say, "No, that's a genuine video.

So Jake, if you were a criminal, which you're not, for the record, [laughs] what's the next AI-enabled scam that you'd be worried about seeing in 2026? Is there a piece of security advice that's suddenly relevant again because of all of this, like meeting people in person or making a phone call to a number you already trust? What is it? What are you afraid of?