Gross.

And there's also more, I'd say, like yeah, you can pour money into a really good coach, but it has gotten so c- complex with the cost caps and controlling costs and everything, that there's a, a massive...

It's not as simple as having a good coach at this point because of how you have to draft and craft your team, um, that there's like a whole strategy behind that.

And there's only so many people in the world that are genuinely good at that.

Shout out.

He talked about it last year, one of the difficulties with creating a cohesive, like kinda like dynasty team in college football since NIL got introduced because before it was just about recruiting five-star players.

Well, now all of a sudden money's involved, and those are skillsets that nobody in college had because they weren't allowed, allowed to, to pay the players in, in any like measurable form.

So they've basically been trying to build mini like NFL teams under it, and it's almost the Wild West compared to how the NFL does it.