Skip to main content

Jake Juliet

Oct 16, 2026

Sean Maloney
Sean MaloneyCORRESPONDENT
15:22
But let's just start with some of the key kind of findings that you guys, key summer findings for Minnesota tourism this past summer.
15:31
Yeah, well, you know, despite headwinds, we're holding steady in the tourism industry.
15:35
It's been kind of a rough summer due to the wildfires in northeast Minnesota.
15:38
But employment is up about 1% in the hospitality industry, which is great.
15:42
And although travel is down about 2%, we are positioned well for the regional markets, especially road trips.
15:48
So we're really going to see, I think, especially when we get from summer into fall, we're really seeing a lot of road trips and people that are prioritizing costs over kind of bigger destinations, and they want to save some money.
16:00
And so they're doing more road trips.
Sean Maloney
Sean MaloneyCORRESPONDENT
17:34
But Halloween aside, because I do want to kind of highlight that a little bit, a little more in-depth in a little bit, what are some of the big things that kind of drive tourism in Minnesota when it comes to these fall months?

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.