massive bro the people that i at these events bro and like this look look at what ice hoops is doing yeah like obviously bro you've been a big part of ice hoops like helping them out in terms of like sponsoring what they've been doing like with the minimum brand you're talking about the people that are in there if you're talking about from like a content perspective in terms of like people that are doing big things within the basketball community alone like that are connected to it in some way what you got Cash that was on Love Island that was there he's a hooper he's a dancer talented guy he's one of the mandem same thing with Ovi Ovi was there doing his ting the scene is mad bro the basketball culture that has been like deep rooted like driving it's like basketball as well because basketball is popular in the uk i'm not trying to hear it no more that it's not popular bro like there's bare creators bare stuff it's statistics and like but it's like what part of it do you care about do you know what i mean like that's why i

like more of these like privately owned things need to be the leaders like if privately owned things they can make their own money they can make their own rules as such we'll see with that it goes either way but like if they can build themselves up it builds british past we can't just wait on like the governing bodies to do things because these private things need to boost like iso hoops that's a huge massive now you could say if basketball england ran on an event they're not doing a better event than iso hoops yeah They may have a bigger budget and all this kind of thing, but Eyes of Hoops is a better event.

But then like this...

It's a different audience.

Oh, for sure.

This thing that's happened with Eyes of Hoops, how do we stay at that level? How do you get...

What's the next way to get a bigger...

These men are on the floor, dying on their backs, playing