You were very muddy at the Mudder.

That's the muddiest I've ever been, I will say that.

Thrilled with the participation.

Had 25 great tough nutters all told and just had a great day.

Like I said, it's just been a blessed week, a busy week.

Kind of culmination tonight, of course, after the show.

Golf outing, largest golf outing in the Fessler industry.

I couldn't get him to record earlier winning the beer for us.

I know we've got to keep privacy and all that, but just tell me what that experience was like going up against some of those names that you've seen playing in the Premier League and all that.

Yeah, I mean, everything that you hear about them, the quality, the level, it's real.

They were very good.

I think...

I think the most surprising thing is the athleticism.

I think, you know, when we first saw them, you know, you see the guys like Kobe Mayne, Jude Bellingham, and you think that they're like us, but they're so much bigger, and they're also so good with the ball.

So when we played them, super sharp, really good attitude.

I love this question, wants to know, because we've said it a few times now, what makes Kansas City the soccer capital of America?

Is this different? Is this moment right now different from what we've seen in the past?

Yeah, you know, I've been working on this issue, food system reform, for 20 years, and it really is a different time.

In some ways, it's harder to break through the traditional legacy media, right, that's just as consolidated and cozy, frankly, with the big agriculture corporations that control the space.

But social media is a great equalizer.

Absolutely.

Moms and farmers are having the opportunity to sort of talk about, well, what would a healthy food system actually look like? And what are those opportunities that we have to work together outside of that corporate system to make these products available, that sort of thing.

But what I think a lot of people are landing on and what you've really seen and what RFK Jr. was tapping into, even in his presidential campaign, is a realization that government has a lot to do with how our food is produced and that corporations have their thumb on the scale of that system.

And so do you have any indication as to how this is going to go? Do we have any way to predict the support that this thing will garner?

How, how difficult is that?

Well, I, I think, I think it's, it's not even so much just with a kid like Cole.

I think at the high school level sometimes a difficult position that we're in as high school coaches is you...

So I have a kid like Cole, then I have the kid that's not like Cole.

[laughs] That's, that's at a different level.

So I run the gamut of kids.

So I'll, I'll have a, I'll have a, you know, four-star tackle, then I will have a kid that, that's there and then he's happy to put on the jersey and that kind of stuff.

What is that relationship like with the current Wisconsin staff?