Give me a couple of

tips.

I love this question and it's one of the core value propositions for contributors.

Why bother taking part in some sort of initiative to get more value out of research? As a contributor, I talk about not just UX researchers, but different stripes of researchers that can get involved.

And you have to get more out of it than you put into it.

And one of the ways is having your insights reach further into an organization and find the right audiences.

And I would say, let's talk about the simple side of that and let's talk about the much harder side of that, but that could be extremely valuable.

How has that changed anything for you, if at all?

You know? And maybe from, um, you know, the structure of the book and how do you get into all of those different ways to make sense of that and be useful for, for people reading it and trying to implement it.

Yeah.

So, you know, it starts...

It's a novel concept, right? You know, people think of research as sort of a momentary thing they, they use in a particular decision oftentimes.

And, you know, they find it difficult to track down existing things, so they don't incorporate them as much into their workflow.

Maybe there's a dashboard or some things that are real time that are set up, but when it comes time to, like, already interpreted insights that are ready to go, strangely enough, in a lot of organizations, they're hard to track down.

So the first chapter, it's really about kind of setting the problem space, talking about who the book is for, which is for anybody who cares more about getting value out of insights.

Uh, where can they start?