What made this such an effective campaign for your brand?

Yeah, I mean, there's a lot to love about running of the beer ads.

I think it's one of those moments where you're sitting in the room and you're having the first creative review and you have this insight around how, like, you know, everyone's sitting at home and watching all the commercials and they're judging them.

And we...

When the first slide came on, I was like, well, Miller Lite's not going to run one.

We're going to run 1,000 ads.

And then all the ads, of course, were also compensated

for their time.

And this is one that we shared, Jamie.

Okay, so I had a hard time deciding if this is my one or two.

But the one that I placed as number two when I sent you this list is the Google Dream Job.

Yeah.

I mean, Google has done some very simple storytelling in the past.

They've done some beautiful storytelling.

I thought this was just... really emotionally beautiful.

So, Jamie, you're number one, please.