But when you're going after an audience, like how many touches?

I know I read something recently.

It's like 20, 20 or more touches in today's world.

And it's because there's so much noise in the online world that it's easy to start an online business, but it's harder because you have so much more competition.

So in some cases, we're kind of going back to the way things were now that really in person is your quickest win.

If you can get in front of someone because you can build that know, like, and trust a lot faster.

And so, you know, that's not going to take as many touches, but I know I had one client and this was several years ago.

so.