
Jaiden Drought
New Zealand farm machinery journalist and owner of Farm Trader/Machinery Media; President of the Tractor & Machinery Association (TAMA).
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Sep 23, 2026
The Rural Roundup | Full Show September 23rd
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Erin SpeedyHOST
Where did the biofuel come from? Did you have to make modifications to the tractor? How did it all work?

Jaiden DroughtGUEST
So we went from Perth across to Kalgoorlie, which is sort of on the eastern side, then down.

Jaiden DroughtGUEST
And so you sort of then would shoot off across the Nullarbor, and that's what takes you across to South Australia, to Adelaide.

Jaiden DroughtGUEST
We went down to the coast to Esperance, sort of trailed along on the coast there, and then came back up kind of the western side.

Jaiden DroughtGUEST
I guess part of the thing was, you know, heavy industry like road trains over there, you know, massive, they're 53 and a half metres long, they're four trailers, they take 150 tonne.
Jaiden Drought | Publisher of Farm Trader Magazine on his Massive Biofuel Tractor Journey
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Jaiden DroughtGUEST
Similar for them, right? When the Iran war kicked off, they were just about to seed, and so they were like, "Man, we don't...

Jaiden DroughtGUEST
We don't know." It all was just a nightmare, you know? And so it just exaggerated the problem.

Jaiden DroughtGUEST
So I guess for them, they're like, right, we can, you know, it's not quite this simple, but essentially they could take the canola straight to the plant, you know, in trucks and tractors from the field essentially, right? If it, it's that close.

Jaiden DroughtGUEST
They then process it, and then they can kind of use some of that back on their farm.
Jaiden Drought - North Island tractor sales down 30% last month as South up 40%
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Andy ThompsonHOST
Are people buying the big horsepower tractors or what's been the majority of the sales?

Jaiden DroughtGUEST
So we're definitely seeing a trend of 150 horsepower plus, right? That market is super strong, you know, like, and, you know, not to, you know, your 2680, that market is actually really shrinking and that really exploded.

Jaiden DroughtGUEST
People had a lot more disposable incomes and they decided to buy lifestyle blocks and all the good things that go with it.

Jaiden DroughtGUEST
Whereas now we're seeing, so I think the trend is twofold, right? You know, we've got strong commodity prices, so contractors are not necessarily expanding, but there is also a lot of rural confidence.

Jaiden DroughtGUEST
Let's upgrade a bit of equipment, of which there are 150 plus horseback tractors.

Andy ThompsonHOST
Hey, just quickly before we go, Australia, what are they doing? Are they falling off a cliff?
Jaiden Drought - Election, weather and permitting uncertainty holding tractor buyers back
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Andy ThompsonHOST
What's the split been? Has it been the contractors? Has it been the farmers? And if it's the farmers, what are they buying? What's the machinery? What are the tractors that they're interested in?

Jaiden DroughtGUEST
The numbers actually suggest that it's above 150 horsepower, right? That's where the real growth has been.

Jaiden DroughtGUEST
But I guess on the flip side, as farms get bigger and things become, they look for efficiency, right, with labor and time constraints, that farmers are moving into those heavier and larger frame tractors.

Jaiden DroughtGUEST
And so definitely the 150 horsepower plus categories have been where the growth is.

Jaiden DroughtGUEST
We've been seeing as well, like in a lot of the other more developed markets, a similar trend where the lifestyle and those small attractors are declining.

Andy ThompsonHOST
On the machinery side of it, are we seeing any changes or are you picking up any changes in the way machinery is being bought? For example, are we seeing bigger machinery being bought by contractors to cover more farms or are we starting to see some of these bigger farms looking to purchase their own machinery to do their own work because then they can guarantee getting it done when they want it? Has there been any shifts in the purchasing patterns?
Behind the wheel with Machinery Media's Jaiden Drought
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Andy WhitsonHOST
Have you been surprised by anything that maybe didn't quite work or worked better than you thought in that process?

Jaiden DroughtGUEST
The other thing, you read all of this stuff about two-minute videos or 30-second snippets, and it has to be real snappy, sort of attention-grabbing type stuff.

Jaiden DroughtGUEST
So we sort of did start to do a little bit of that stuff, but then realized that if people are going to spend $500,000, $600,000, $700,000 on a machine— they're actually prepared to watch a 10 or 11 minute more comprehensive walk around showing all of the features of the machine itself.

Jaiden DroughtGUEST
And I guess, you know, we come to the field days and a lot of the rhetoric is that these people are really well informed.

Jaiden DroughtGUEST
You know, they've already sort of made their decision before they come onto the stand.
18 MINS LATER
Jaiden Drought - Will autonomous tractors like Clarkson’s take off here?
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Jaiden DroughtGUEST
universally the most unpopular so there's some cool stuff like that right and then and then that's all the way then to you know isobus compatible loaders that you know weigh and do things and you know knows where the bucket is it won't lift it higher than x amount so that if you're in a shed it's no matter how much you put on the joystick it literally you know so so i mean you know everything from kind of genius kiwi ingenuity to get to get around some of those unpopular jobs then all the way up to to kind of some of that tech that we're talking and literally everything in between but You know, overwhelmingly positive, right? Everyone was very positive.

Jaiden DroughtGUEST
It probably wasn't a, you know, take my money, do you know what I mean? Like, we're here to buy, you know, let's go crazy.

Jaiden DroughtGUEST
I think there's still some stuff externally, geopolitically that people are a little bit nervous about, but overwhelmingly very, very positive, you know, and that was representative of all of the exhibitors.

Andy ThompsonHOST
Field days itself, and you kind of alluded to this just before we went to the wee break, that sales made, what were you hearing from, you know, from the companies? Was it, did they get what they expected? Was it just a lot of inquiry going, looking forward? Or, you know, did you hear some good numbers?

Jaiden DroughtGUEST
I definitely don't think people were shouting from the rooftop as it was the most amazing field days we've ever had.