you

mean when you wrote that? Yeah, absolutely.

And I feel like there's always this constant battle between organic content and paid ads.

And sometimes paid ads is viewed almost like cheating because you're paying to get more traffic or attract more leads and sales, maybe.

But I truly see them both equally, actually.

I always say it on my own social media.

I love organic content, any type of content on social media.

But let's go to how does somebody know if they're using cookies? Like how does somebody know if they need to have that consent banner?

I don't even know if I believe in paid ads [laughs] at this point."

Yeah.

Oh my God, this happens so often, and what I'll say is, I mean, this is Specific to my approach.

But the first step is to figure out where the issue happened because, I mean, I separate it into three different parts.

Basically, the issue could be that your ad didn't work, the actual ad, the creative, the ad copy.

But the problem could also be maybe on your landing page.

Like, your ad was doing the job, was getting clicks of relevant people, but then they weren't, uh, converting on the, the landing page or the sales page.

Yeah