And what kind of impact can having a better understanding and being able to have more open conversations about digestive health make to people's lives?

So the impact can happen in a few different ways.

So that might be better understanding around what we mean when we talk about our digestive health.

So improving that knowledge.

It might be feeling able to have conversations with us around us.

So whether that is someone living with a digestive condition who wants to be able to feel more comfortable explaining to their family and friends what they're experiencing and asking for the kind of support that they might need.

Likewise, with family and friends looking to support a loved one, it might be better understanding what helpful things are to say and not making assumptions and making it very conversation led and asking what the individual person wants because although digestive conditions affect millions of people, the reality of what that looks like day to day is very individual.

And what are some of the ways people can engage with the Let's Talk Guts campaign?