use it to your best ability? Before I got heavily involved in LinkedIn,

I would be on Facebook and other platforms and I would do a lot of, well, maybe not a lot.

I don't know.

That's debatable.

But I would do a fair amount of consumption, right? Scrolling, seeing what's out there, seeing what friends are doing.

And for me, what I realized is it really came down to the habits I had in my life.

Like I knew I wanted to build a business.

Can you tell me a little bit more about the the origins of amp your story and and why you started it

Why do you think marketing has historically been challenging in the clean energy sector?

I think marketing can be challenging for perception, I'll say first and foremost, because regardless of industry, you see these memes.

There's a email marketer, his name is Jay Swinelson.

He's arguably the best email marketer in the world.

He's phenomenal, and he's hilarious.

So he's always cracking jokes.

He's got memes on his LinkedIn.

Yeah.