
Jacob Sebade
Co-founder and COO of AtTheYards, a cattle marketing platform, and part of a Nebraska family feedyard operation.
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APPEARANCES
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Sep 28, 2026
Increase Cattle Exposure on Sale Day with AtTheYards
3:40
3:49
8:35
S
3:26So does one or both of you want to talk about why that is so important to the rancher when it comes time to sell those calves and move them to the next phase in the beef industry, I should say?

Jacob SebadeGUEST
I can take the first crack at it, but with At The Yards, one thing that it's really trying to do is help tailbards facilitate the flow of information.

Jacob SebadeGUEST
They get the information about upcoming consignments from the consigner and then a platform that allows for a streamlined process to process facilitate that information to potential buyers giving buyers a easy way to identify cattle they're interested in and allowing sale barns to give the information applicable to that lot and help with pre-sale preparation from the buyer's side from my perspective but you both heard the backgrounds jim is much more of the expert so what are you kind of think about cattle exposure and how
S
8:25I mean, talk about what it looks like for the rancher, for the barn, for the buyers, et cetera, because there are multiple faces to it, depending on what side of the industry you're on.

Jacob SebadeGUEST
So from the sale barn side, every sale barn has their own unique dashboard that they log into.