Skip to main content
Jacob Sebade

Jacob Sebade

Co-founder and COO of AtTheYards, a cattle marketing platform, and part of a Nebraska family feedyard operation.

Sep 28, 2026

3:26
So does one or both of you want to talk about why that is so important to the rancher when it comes time to sell those calves and move them to the next phase in the beef industry, I should say?
3:40
I can take the first crack at it, but with At The Yards, one thing that it's really trying to do is help tailbards facilitate the flow of information.
3:49
They get the information about upcoming consignments from the consigner and then a platform that allows for a streamlined process to process facilitate that information to potential buyers giving buyers a easy way to identify cattle they're interested in and allowing sale barns to give the information applicable to that lot and help with pre-sale preparation from the buyer's side from my perspective but you both heard the backgrounds jim is much more of the expert so what are you kind of think about cattle exposure and how
8:25
I mean, talk about what it looks like for the rancher, for the barn, for the buyers, et cetera, because there are multiple faces to it, depending on what side of the industry you're on.
8:35
So from the sale barn side, every sale barn has their own unique dashboard that they log into.
8:42
And then that's where they upload the cattle information.
8:46
They fill out, I could sign the form.
8:48
As far as a rancher, they would have to go through a participating sale barn.

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.