Was that a long journey to go from the lab to the plant?

It was a lot of long and stressful nights at times, sometimes getting those proteins to express.

But I have to say that since we moved into the commercial side, it's been a lot of fun.

It's fantastic, really rewarding to have three years of your work looking at the iron-sensing mechanism in plants, get to the stage, come to fruition where when you talk to people and say, we've got something that could meaningfully improve the quality of life if you're an iron supplement consumer in terms of getting rid of those negative side effects that come from traditional iron tablets.

or offering a higher value ingredient if you sell food or grow crops.

Or potentially, and this is something that I've learned while I've been out in New Zealand, our plants also accumulate additional zinc.

So if you're growing cows for beef or dairy...

Do you specifically try every type of plant out there or are you specifically targeting ones or are some better than others to increase the iron content?