
Jacob Cass
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Aug 17, 2026
133. Become the Brand Designer AI Cannot Replace with Jacob Cass
15:39
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4:32Jacob CassGUEST
I think it's any business owner because you have to work on your own business to see it grow.
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4:38Jacob CassGUEST
If you're not working on it, it's generally unless you have a very good team, then it needs your input.
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4:45Jacob CassGUEST
I believe AI can help with a lot of that, especially if you have the right inputs and knowledge and you connect the right apps and it feeds into your system and it works alongside you.
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4:56Jacob CassGUEST
I think the danger is if AI is doing your thinking and it doing the output only, then that's where we have to be a little bit more concerned.
10 MINS LATER

Bec HughesHOST
What does it mean for designers? If you are someone right now who is in the producer world you're you've got lots of clients they come back to you all the time can you design a a leaflet can you design me my banner can you design me some extra tiles and maybe you're seeing that work start to dry up a little bit or it's become less valued how do you move upstream what does that look like