Um,

And I would still, I would go and I'd lock myself in the bedroom to film my reels.

I'd wait until she was out of the house so she couldn't hear me talking or like I'd walk down into the paddock or something like that just so that like she couldn't see me or like no one could see what I was doing.

I love it.

And then I'd post it and I'd come back home and she'd laugh at me because she was like, I saw you leave the house to go to the paddock to film that.

What were you putting in those reels? Like what was the kind of content you were going for? So the first few reels were...

I started like a designer hat with me series.

about dude like i don't know and we can cut this out if you want to talk about it but like the idea of you know sustainable sustainability for environment sustainability in terms of who's making your products like i've done a bit of mission work overseas and you know seen what happens in some some of those kind of massive factories you know southeast asia or whatever like how much of that is factored into your business model