J
Jacob Beizer
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Sep 1, 2026
Why Your Video Isn't Working & How to Fix It with Jacob Beizer, Senior Digital Content Producer & Strategist
12:54
13:08
13:17
13:28
21:17

Jacob BeizerGUEST
with the faculty for example i work with faculty probably more than i do with students just because of um the nature of my job but uh I tell them like, there's a reason that you are interested in this topic.

Jacob BeizerGUEST
Like there's a reason that you have dedicated your career to economics or political science, whatever the thing is.

Jacob BeizerGUEST
Like I want that to come through to the audience of like, I want them to share that emotional kind of like underpinning.

Jacob BeizerGUEST
And I, you know, I think with, some of our more institutional content the stuff that's more about branding hks as a as a school rather than on individual faculty voices for that we really like to kind of appeal to people's sense of public service and uh you know giving back to the communities from which they came giving back to the communities that raised them and we that sense of kind of duty but also like gratefulness for that we're trying to like uh leverage those feelings and i think that um i mean i to me it feels authentic because when i'm around at the school and i'm talking to other students and stuff they're all very much animated by those principles of of public service and and um giving back to their communities
7 MINS LATER

Jacob BeizerGUEST
filming it that way um i've lately been doing a lot of videos where we use the green screen effect that you see in a lot of tick tocks where Someone's talking about like a news article or something and they point at it like this.
