I think there are certain

players that the cost of participation or the product that is presented extends beyond the potential return.

Because if there is no upside, if there isn't the potential for making money or creating long term interest, if that money isn't immediate.

then the galleries can't continue to do the thing that they do.

And likewise, if a fair product is designed towards a clientele that isn't going to be engaging with the artwork in that kind of way or is being driven towards other maybe social elements, then that's not going to work either.

What we try to navigate is realizing that we have two distinct audiences.

And one audience is going to be the collector or the press who's going to be coming in and creating discourse, making purchases.

Like from a fair strategy point of view.