Like how much of an impact did that have as an example?

Yeah, that's a great point.

Big impact, right? You know, when your chicken price goes up, And we don't change our price to our customer.

That's just margin loss, right? So it's the same stuff that you're getting in.

Additionally, we had some delays on getting product.

just with the situation that we had.

And the dynamics change.

Yeah, you

When you think about continuing to scale this business forward with the capital you're raising right now, where would that capital be applied to help you guys grow the business?

Well, interestingly, I, I wasn't sure how we're going to make the leap from our two smaller facilities into a new one.

And, and we started the crowdfunding campaign as one option to potentially, we started thinking about the crowdfunding campaign as one option to potentially get us there.

And it took a very long time to get launched.

So we're talking really since September of October of last year, you've got to do the financials.

You've got to do all the, you know, the, the, the corporate incorporation aspects that are necessary, the SEC, you know, registration.

So we had to do all that and plus all the marketing materials and that was all new to us.

Just if you could kind of lay out the treat industry from like a, you know, if we're thinking about the categorization of like premium versus mid versus low, like you have an example or two in each of those just to get a better sense of the landscape of kind of treat options out there and where you guys sit and what your price point is.