Dang.

So AI Marketplace, I'm a huge believer that, well, really all of us need to recognize we all have the intelligence necessary to guide AI.

You are already an AI professional, those of you who are listening in.

It's not about gurus.

It's about understanding how to use your own intelligence and your own leadership skills which if you continue to develop those, you'll get better and better at guiding AI how to be two things, productive and profitable.

Bananas and images are cool.

Don't get me wrong.

Dude,

So what brought you on your mission? What kind of, what was your, your desire to serve? Where did that come from? Yeah.

So my, my family is divided when it comes to faith.

My mom, it's kind of a long story, but I'll try to keep it as short as possible.

My mom is a convert to the Church of Jesus Christ of Latter-day Saints.

She grew up kind of hippie, very, very strong work ethic though.

My grandpa was an oil field and she met her first husband in And he was a member of the church.

And so she ends up getting baptized.

How did that end up from like you get home and then graduate and just kind of what was your kind of backstory?

But what have you learned along the road to identify the right audience with the right message? Because the offer is where it begins or ends.

Well, I will challenge the last bit just because it's a little bit too oversimplified.

But yes, there's offers, there's audience, there's messaging, there's infrastructure.

There's a reason why the top brands in the world are brands that we all know.

And they remove the friction throughout their infrastructure and their processes.

And so what did I learn? One of the biggest lessons I learned that most people will never get the chance to see was when I started working at Video Power Marketing.

And we had 70,000 people per month coming to our website.

Oh, it's huge.