So where do I get that spark? Where do you go to get your spark, Jack?

Yeah, well, I mean, I'm a very data-driven marketer, I think, at the end of the day.

So, I mean, backing up to that coin around, right, you can't just add a zero to the end of it and expect a zero back.

What I attempt to do, and it depends if you have a large enough data pool to pull from in most cases, but what you can do is establish a... polynomial regression for each individual channel that you're actively marketing on.

And this will give you some semblance of what the diminishing returns are of that next dollar invested.

If you have that across multiple channels, you can start to kind of triangulate, okay, I take money out of this one and put it into this one to improve the overall net ROI or the marginal improvement on your next dollar spend.

Um, so once you start to establish those curves, the question becomes like, okay, well, how do you kind of influence those curves? Um, and, and this is to, to write the next point, which is, uh, through better creative, better positioning, better messaging, you can start to tilt the access of, of these curves.

So what was the biggest lesson you learned from doing that? Because I think that's a scale that I think not too many people get to really look at when they cast their eye out and look at their ad spend.