Uh, which is always fun 'cause then when I assign cybersecurity courses, uh, people don't want to click on them 'cause they think it's phishing, which adds a whole another problem to solve.

Totally.

Totally.

I, and I think I, I love that you, uh, you're, you're honing in on a, a few, few key things.

One is multimodal communication.

Uh, the other one is around the, the crazy degree of targeting we're seeing.

We actually have stats that ninety percent of attacks that are hitting organizations are customized in some way, shape, or form to their target, right? And so to your point, like where, where we're gonna go in the future with, you know, phishing and, um, you know, uh, multi-channel attacks, right? I think we're, we're seeing quite a...

And so it's gonna be the way that your employees are gonna get phished, um, because you're-