And like, what are the actual actions you have to take within your business to become more of that consultative strategic partner?

Yeah.

Great question.

Well, one of which is to make the investments before you start selling new approaches and products.

So we back in 24, when all of, you know, when you, when a number of the AI companies, you know, landed on the scene saying, Hey, we have AI, we're going to change the world in one year, you're going to have blinking lights, no people, um, And we said, well, let's see what they look like in a year.

Now, a lot of these companies have great products.

They have great approaches.

can do