You brought that lesson and were able to challenge them as well.

Yeah, yeah.

I think there's a couple of things in there.

One thing is around...

the value of pointing out problems.

I've thought about us at Loggerheads, because we've had this conversation a few times, and I think I've distilled it down to the lesson that changed that, which we can come on to.

I think the other thing around that is the culture of this.

How did you... manage that new idea how did that get integrated or considered with what you're doing

... achieving?

Um, yeah, I suppose I didn't know I was good.

I think I, I knew what I needed to do to be better.

That was like really early on with, with James.

So I think one of the very first things that we did, and I can still remember, I had like a, a one page on the wall in my flat when I lived down in Cheltenham before I moved up, that was just the key pain points it addressed, the key features of GoProposal, it addressed that, and like how you then spoke to them about those features.

So the, the early stages of it was really about taking direction from James in terms of these key elements of the system that you had to present, and the things that you had to tap into to make sure that you're doing things in the right way.

And there was really solid systems in place that were systemized across everything that we did.

Yeah