Skip to main content
Jacey Berg

Jacey Berg

SVP of Strategy and Planning at Media Bridge Advertising, a women-owned full-service ad agency, and a frequent podcast guest on media strategy and marketing talent.

Sep 8, 2026

What Gets Measured

What Gets Measured

The Judgment Gap Between MarTech & Talent

Sep 8 · 53m

Jake Sanders
Jake SandersHOST
31:15
you're
Jacey Berg
Jacey BergGUEST
31:15
not gonna you know as an individual planner you're not going to change that Now, brands overall, your clients, your bosses, your brand, understand the impact and trade-offs of that for sure.
Jacey Berg
Jacey BergGUEST
31:34
And you should share that.
Jacey Berg
Jacey BergGUEST
31:35
But you should also understand maybe becoming the best at running a multifaceted meta campaign.
Jacey Berg
Jacey BergGUEST
31:45
How can you take those skills and bring it elsewhere? The benefit of those...
Jacey Berg
Jacey BergGUEST
31:51
Previous levers you could pull on meta.
Jacey Berg
Jacey BergGUEST
31:54
You could identify growth audiences and compare different audiences.

13 MINS LATER

Jake Sanders
Jake SandersHOST
45:08
You got to copy and

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.