
Jac Semler
Jac Semmler is an Australian horticulturist, planting designer and author, and director/founder of award-winning Super Bloom plant practice in Melbourne, with a mission of "plants for the people".
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Sep 16, 2026
644: Jac Semmler of Super Bloom
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13:58
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14:37

Jac SemmlerGUEST
And we actually see that those things can be both, and we really do need to see, like, our landscapes becoming more future-forward in their ability to not only adapt in terms of the plants and the plants' communities that, that are o- operating within them, but also to be always looking forward and to really have higher expectations.

Jac SemmlerGUEST
Because I think there's been incredible research around plant blindness, and if things look all green and they look all strappy, there's part of the human mind that doesn't actually see nature.

Jac SemmlerGUEST
So I think having the complexity, having the diversity of species is really critical to getting those better outcomes in public as well.

Jac SemmlerGUEST
And it's been really interesting in that we have not ever had pushback with any of our clients, and I think that probably it's because of the way that we've strategically approached work where we have either had the fortune of being invited onto major projects and been part of incredible design competitions, or we have been out there cultivating our own work, like seeing opportunity, finding the right partners, finding the right funding.

Jac SemmlerGUEST
And so pushback hasn't been anything that we've actually had to negotiate with partners.
13 MINS LATER