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J.R. Butler, Inc.

Company

Sep 5, 2026

1:49
When your playing career ended, what did you lose besides the opportunity to compete?
1:54
I mean, you know, people use words like identity and purpose and they talk about structure.
1:59
One of the things, you know, sitting here 20 years from when I stopped playing hockey, I think there's like three core things that I lost that are, you know, they're the reason I ended up in a Division I locker room.
2:13
And I think they're the reason that anybody ends up achieving their goals and being successful.
2:17
The number one thing I lost is I was so clear, Bill, for 24 years of my life on exactly what I wanted and why I wanted it.
2:26
I grew up in a house.
2:27
My father's a Hall of Fame high school and junior hockey coach in Massachusetts.
7:03
Everyone knows it's true.

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