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J.D. Doyle

Aug 28, 2026

4:49
And so maybe it would be helpful, JD is like, you know, before we get into where it's applied and kind of how, how things are working on the ground, can you give us a little bit of a background of kind of what sin lawn is and kind of what, what is it when we're talking about artificial turf in the context of your application, what is the actual product that we're dealing with?
5:09
yeah so that's a that's a great question and when i say so synlon is just a product that we've sold a lot of and something that was more in alignment with my belief system considering all of the like i was anti-artificial grass for the longest time i mean i was a landscaper i wanted to install natural grass and that's what we did we installed natural grass not the plastic stuff that gets really hot and so when i saw just it feels recent when artificial grass was becoming a thing here in utah and when i was running my own landscaping company hearing about you know a lot of customers hey do you do artificial grass do you do artificial turf do you you know I saw that this is something that is we're here and people want it and so I need to act on that and so I had several snow removal account set up for my landscaping company to go and do the snow removal.
6:19
And at that time, you know, my father, who is also an owner of a landscaping company, I go walk into his office and I say, hey, you know, there's there's a shift happening right now in the landscaping industry that I'm sure you're aware of.
6:36
And that is the the requests for artificial grass.
6:40
And so would you like to service these snow removal accounts because i feel it's it's something i want to research and really have a narrow focus on really understanding artificial grass and finding the best product out there that I could find.
7:04
And at that time, I found a plant-based artificial grass.
7:09
It just stuck out.

38 MINS LATER

45:05
And so what is it like to be in the trenches on that side of the equation?

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