It's going to go right for this promotional

effort.

The role of the city was fantastic because they know what they were doing last night was approving the wants and desires of the hotel owners and then agreeing that they will collect the assessment on behalf of them to pass along.

They know how to do that on a regular basis.

They have the mechanisms put in front.

Just the minimum.

Just the middleman there.

And so does this move Peoria past the other, you know, Quad Cities, Bloomington, that kind of thing? No.

So talk me through your thinking behind that.

Yeah.

So, you know, I had run a destination marketing agency or, you know, organization.

But I'll be first to tell you, I'm not the most creative in the sense.

So what I love to do is to ask our team to go out there and think.

But I encourage them to be authentic, I would say realistic in how we promote our destination.

One of the things we got to do is continue to try and separate ourselves as a tier two city, if you want to classify us as that.

So, JD, talk to me more about, you know, selling a perfectly reasonable weekend rather than an epic weekend in Peoria.