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Ivan Reyes
VP Derma Emerging Markets at Beiersdorf (Eucerin), based in Dubai, with 20+ years in dermatology and consumer marketing across LATAM, Africa, the Middle East and Asia Pacific.
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Oct 1, 2026
Spikes Excitement Talk #233 with Ivan Reyes
10:44
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3:25Ivan ReyesGUEST
I mean, I started here in Valladolid my career, particularly in Mexico, of course, in the marketing area as well.
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3:33Ivan ReyesGUEST
So, of course, since then I have different roles in Valladolid, particularly after being in Mexico, I also took responsibility to all Latin America.
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3:47Ivan ReyesGUEST
And it was very interesting also because, of course, this place, we call it everything Latin American because excluding Brazil, everybody speaks Spanish.
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3:58Ivan ReyesGUEST
That doesn't mean that it's exactly the same, you know, I would say culture that we have.
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4:03Ivan ReyesGUEST
So every country has, you know, their particularities, you know, the people, costumes, many things that you can find there.
7 MINS LATER

Gordon EuchlerHOST
How did you get into marketing in the first place and then into Dawa products?