and

how you can... how we create brands through codes, through systems of thinking, and through repetition.

And when you work in global pieces of business and do tons of testing, of course, you start to really understand how that works.

But I always felt like there was more to be done, that being in an ad agency, you were kind of put into this little box.

that you are only asked to make ads.

And I had this crazy idea that you could think beyond that and think if you've got a brand experience, I should be able to influence how the finance team send out their invoices to make it better for the business.

And so I worked at Adam and Eve, and then I realized I was out of love with advertising.

And