And Ivan, again, I was wondering sort of, um, you know, what are the challenges really when it comes to digitizing operations, um, you know, operational processes?

I perceive it that most organizations, uh, when they commence their digitization journey, obviously the digitization teams, they focus on process efficiency, uh, and how they could optimize existing technology, modernize technology, and improve their workflows.

Uh, but one of the key challenges, uh, I think, is the compliance and the regulation.

Because whilst they want to proceed with all of this data, they want to proceed with a different technology and the AI automation, for example.

But because they are all regulated businesses, they have to adhere to certain compliance and regulatory frameworks.

So I think that is one, uh, big challenge.

The second one is that, um, when you are trying to do digital transformation and integration with different platforms, uh, it's not just about integrating with one platform, 'cause there is no ecosystem at the moment-

Yeah.