[laughs]

... that, that, that worry...

That worked.

And then, like, their, the timeline vary a lot.

We also use a lot of retargeting.

So we set the audience at company and ti- and job title, but we want to keep seeding them different information.

So we look at audiences, for example, if you watch the first video of our pursuit campaign, you become part of a secondary audience that we remarket to you based on viewing the first video.

[laughs] Yeah, fair.