What does an AI native agency look like from the inside?

Absolutely.

I think an AI powered, AI assisted agencies do not exist in 2026, right? A marketing agency today is using some way or the other using AI, right? So you're rightly mentioned, you know, everybody has that chat GPT cloud license out there.

What makes it AI native? I'll actually put it in a way to help you understand the gap.

So you first layer is you being able to use ChatGPT or any LLM as a matter of fact, right? Just prompts and just get some things done faster than earlier.

Then let's say I'm, you know, I'm pro-Cloud user, right? So I'll talk about Cloud and the features there.

The next layer is probably building skills.

Can you just share why software companies are rolling them out at such a fast pace?