So how did it come about that they are so actively looking for startups?

Yeah, that's a good question.

So it started three years ago, three or four years ago, with an idea to unlock different income streams, to learn from how innovation is.

If you work on innovation, you learn from that, right? And then you can try and implement it within a core organization perhaps as well.

And we started off like how most corporates, I think, start off is by building an IDs factory.

So you... throw a couple of people in there and you tell them to just work on innovation, just try and come up with new ideas, new solutions for problems, mostly within sort of fields adjacent to the core organization.

That doesn't really work at all.

So what are you doing with that?