Okay.

So if I have a company, assuming that I have a news outlet or something like that, everybody knows that, okay, did you hear this? Yes, no, first let me rush to that and check.

When I don't see it there, then I have doubt whether what you're telling me is true or not.

That's the value of hope.

credibility.

So I'm bringing out the example of credibility to try and drive a point home that even though technology has given us this massive space within which we sort of kill ourselves as far as the mind is concerned, but there is still the ethical part of it.

And naturally what I tend to observe is that people start to gravitate backwards.

we only thought of