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Isaac Madaras

Founder of Mini Katana (exited, $50M+ revenue), Kanpai Foods / Camp High Foods, and Content Forge. An ecommerce and content marketing entrepreneur who scaled a brand to billions of monthly views.

Aug 5, 2026

7:48
So you ca- you call your best friend and ask him if you could pay him back in MiniKatana letter openers, if that was a valid currency to, to repay the debt? [chuckles]
7:55
He was very, um...
7:57
He w- he didn't know about any of this, actually.
7:58
I was too, I was about to-- I was gonna solve the problem before he found out.
8:03
Um, and that process involved trying every single advertising channel I could think of.
8:09
Um, and I tried Pinterest ads, Snapchat ads kinda worked, but couldn't scale that.
8:16
And what ended up he- working was, and this was kind of-- I wasn't even, like, really posting on TikTok intentionally.

16 MINS LATER

24:48
What has been surprisingly difficult about scaling the brand this year?

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