Can you speak into what is the importance of having a kind of a good intention or a clear intention for a medicine journey?

Yeah, for sure.

So I'm glad that you're asking it because there's so much to say.

Essentially, the whole point of my research, which I'm not there yet, right? So the data collection is running right now and I'm very, very, very much excited to see what comes out because essentially I'm trying to gather empirical data on a concept that we all talk about a lot, but actually nobody has really looked into the nuance so far.

So it's very noble in that kind.

And as a researcher, I am sort of in an agnostic position to say, is it? What do we know? We don't actually know because there is a lot of...

There are a lot of controversial sort of contradictory statements as well.

Why do you think this is important to have a festivals? And what have you kind of seen through working with these organizations? How have they benefited kind of festival goers?