But for now, let's hear from Ira Blacker and his letter, Dear Listener.

Dear Listener, I never set out to write a book.

That may sound strange, coming from somebody who eventually spent almost 15 years writing one, but it's the truth.

Once a king, now a prince, started as a journal.

Nothing more ambitious than that.

I was not sitting there thinking about publishers, readers, reviews, podcasts, or whether anybody in the world would give a damn about what I had to say.

I was writing for myself.

Yeah.

It, it's the same way I made the deal with Irving Steinberg, the president, you know.

I was the head of my company.

Irving was just the head of his company.

We dealt as equals.

I had no reason to deal with the Zanar people or anybody beneath him, and nobody had the authority to make the powerhouse deal other than him anyway.

So I then, uh, got Donna to jump up fro- into, uh, from lunar rotation, which meant the occasional evening airplay, into heavy rotation during the day.

Yeah.