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Ini Issa Etige

Ini Isangedighi, "The Naija Goddess," is a Charlotte-based board-certified holistic nutritionist, certified herbalist, chef, and functional medicine doctoral candidate who runs The Naija Goddess wellness brand and hosts the Informed Choice podcast.

Sep 20, 2026

2:09
Why is it this misleading and ultimately unhelpful way to frame the challenge? What are the deeper, more significant barriers?
2:21
That's such an excellent question, Daniel.
2:23
It is absolutely not a power of willpower in most cases.
2:28
In our world, particularly in Western society, the rise of convenience foods and engineered foods and lab-made foods are on the rise.
2:40
And people are so far away from farm to table and how their food is and how it's processed, where you actually have careers of people who are food chemists, where they are being hired by companies to make foods addictive.
2:57
What I like to tell my class is there's no food in nature, no natural food in nature that combines fat, salt, and sugar all in one thing.
3:06
But in most of the foods that are marketed to people, fat, salt, and sugar are all combined, making it highly, highly addictive.

20 MINS LATER

23:10
What is your final piece of advice for someone who has tried and failed multiple times and is feeling discouraged?

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