Is that building confidence that institutional investors are gonna get an attractive rate of return? And what, what exits have really helped to kind of shift the market?

I think it's a great question, and the most applicable example I would say is probably Moonbug, my, my previous company, uh, which did end up selling over to one of the largest private equity companies in the world, which gives it profile.

It gives the space the kind of credibility that a lot of investors just haven't had for so long.

I think building on, on Jason's point around the fact that there is now proven cashflow ability for these businesses, not just from one business line, but from a number of different business lines.

And if you think about the case of Moonbug, when we were originally investing in YouTube channels, they were generating pretty much over 90% of their revenues purely from YouTube AdSense.

But at the time that the business was sold three years later, over half of their revenue was coming from off-YouTube sources, uh, with a lot of that being consumer products, uh, being one of the largest revenue streams.

So just to kind of tie it all back together, it shows that the exits definitely have given the, the space a lot of credibility, and it's proven that these businesses can generate return for investors if they're operated well and if the investments are, are done with data in mind and, and the f- the flywheel in mind on, on how to build a franchise.

How would you characterize the differences between your approach and, uh, Electrify and Claire's approach?