Explain to us what the pain point was that you were trying to solve for.

Pleasure.

So I'll share a little bit about my background and how that relates to the pain point that Amnesian solves.

Fabulous.

I've been in banking for 20 years, spent the last decade or so really in the financial data side of the house.

And in that journey, I talked with countless financial institutions who wanted to better understand the communities, the customers that they serve, and they recognized the benefit of more frequent, more granular, richer consumption-based data.

That means instead of just knowing, I spent $150 at a specific store, what specifically did you buy at that store? historically lacked a compliant and reliable way to access it.

We have the affluence score, the basket score, and the life stage indicator.