Just tell us exactly kind of what you do for a business and what you get a real buzz out of in, you know, in what you do.

Yeah, so what I do is primarily helping founders to build their personal brand on LinkedIn.

Obviously, I touched on that for me.

It's just been an incredible platform.

And I think you can get so many opportunities on there, but people don't always know how to use it or know what they're doing.

So they kind of just steer clear of it.

And definitely at the age I started, most 18 year olds probably aren't posting on there or anything.

And that's the question that's really relevant at the moment about innovation and AI and your opinion on the use of AI for efficiency, but also, if you like, within the space you work in.

How much do you need to engineer it or how natural can you be?

I think we often overthink it, especially when it comes to LinkedIn and places like that, because it does have that really big misconception of like, oh, it's really corporate and it has to be like headshots on there and stuff like that.

And I definitely, when I start to work with a lot of clients, they're already kind of in that headspace of, I'm going to send you the professional images that I have because surely that's what people want to see on LinkedIn.

And actually you don't have to.

Like I was literally speaking to someone yesterday and she was asking how I got, I think it was like 900 likes on a LinkedIn post.

And I know that it was a meme.

Like I know exactly what she's speaking about.

Can you tell us, our audience, a bit more about that?

I think one of the biggest things about personal branding that a lot of people come to me saying is that they don't wanna do it because they don't wanna share things that they're uncomfortable sharing.

And actually, that isn't the purpose of it.

Like, the purpose is to let people in and take them on your journey with you.

You don't have to be sharing every single detail of your life in order for people to feel like they know you.

If you're not posting, if you're not engaging, and you're not actively putting yourself in front of people, you're also not building the connections, so then they're just not gonna remember you anymore.

So I think it is just having both that visibility and also just having the conversations and expanding your network.