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Ida Söderbäck

Ida Söderbäck

Loyalty Manager and CRM marketing expert at Swedish Red Cross; co-author of 'Hello $FirstName' on personalization strategy.

Jul 23, 2026

’Hello $FirstName’ - marketing experts discussing the topic of personalization

’Hello $FirstName’ - marketing experts discussing the topic of personalization

Hello $Firstname AI Edition, Chapter 15: The Basic Foundations for Personalisation

Jul 23 · 10m

Ida Söderbäck
Ida SöderbäckGUEST
0:02
Hello, my name is Ida Söderbäck and I am a customer loyalty and CRM marketing expert currently at the Swedish Red Cross.
Ida Söderbäck
Ida SöderbäckGUEST
0:15
Chapter 15.
Ida Söderbäck
Ida SöderbäckGUEST
0:18
The basic foundations for personalization.
Ida Söderbäck
Ida SöderbäckGUEST
0:23
Encountering all the exciting opportunities for using personalization to drive extra value in campaigns, marketing automation, and platform projects, it is easy to get the feeling that personalization must be for everyone.
Ida Söderbäck
Ida SöderbäckGUEST
0:40
It's not, however.
Ida Söderbäck
Ida SöderbäckGUEST
0:43
Personalization, as we defined it in chapter three, is a distinct communication tactic.

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