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Ida Persson

Sep 10, 2026

4:07
What was the moment that you sort of realized, hey, this fanatic approach towards driving towards success and progress might not be the thing that helps me to get where I need to be?
4:21
Yeah, I think.
4:23
When we think about, I don't really think about it as one moment, because I feel like there are many different moments that kind of compound on top of each other.
4:32
And I feel like I'm still kind of in it.
4:35
So my whole life, I was very motivated.
4:37
Like you said, I was very focused on achieving and having done a sport like swimming.
4:43
It's every every little piece counts.

18 MINS LATER

22:43
Have you ever been in a situation yourself where you felt like I'm not going to let design be a lens to contribute to this or my design practice?
1:27
And then I'd love to hear how it evolved and what really inspired it.
1:32
Um, yeah.
1:33
So Design Shifts, I'm calling it a collaborative learning journey, and the project, it, it is exploring a better future for and through design.
1:43
And I chose that very intentionally, the idea of for and through.
1:48
So I think there is a better future for design, how we design our practice, who we design for, and also how design can enable a better future.
1:58
I don't think design will change the world.
2:00
I think it's one of many vehicles that can actually, we can use in order to create a better future.
6:13
Yeah.

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