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Ida Persson
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Sep 10, 2026
The Hidden Cost of Chasing Career Success / Ida Persson / Episode #262
4:07
4:23
4:37
22:43

Marc FonteijnHOST
What was the moment that you sort of realized, hey, this fanatic approach towards driving towards success and progress might not be the thing that helps me to get where I need to be?

Ida PerssonGUEST
When we think about, I don't really think about it as one moment, because I feel like there are many different moments that kind of compound on top of each other.

Ida PerssonGUEST
Like you said, I was very focused on achieving and having done a sport like swimming.
18 MINS LATER

Marc FonteijnHOST
Have you ever been in a situation yourself where you felt like I'm not going to let design be a lens to contribute to this or my design practice?
Capturing the Moon with Ida Persson
1:33
1:48
2:00

Ida PerssonGUEST
So Design Shifts, I'm calling it a collaborative learning journey, and the project, it, it is exploring a better future for and through design.

Ida PerssonGUEST
So I think there is a better future for design, how we design our practice, who we design for, and also how design can enable a better future.

Ida PerssonGUEST
I think it's one of many vehicles that can actually, we can use in order to create a better future.
