Would you like to tell us a little bit about how this caused you to start this business?

So, yeah.

Um, I've been working over the summer holidays, um, day and night to try and, um, set this business up.

Um, and trying to obviously leverage AI, um, uh, in terms of, um, student acquisition and building the backend, et cetera.

Um, in terms of how, um, Ethos Learns sprouted, um, it was from my own academic journey.

Um, when I was in year 11, so I must have been approximately 15, 16 years, uh, 15, 16 year old, not years ago, I'm not that old.

[laughs] Um, but uh, what happened was two months before my GCSE exams, um, my parents sat in a meeting with my teachers, and my teachers said, you know, "Your child is essentially on the verge of failing and, you know, it will be very difficult for them to get beyond the grade four", which is the equivalent of a C.

Uh, have there been any experiences along the way, uh, Ibrahim? You, you're a young man, so th- there won't be that many, but have you had, um, particularly formative relationships or experiences that have shaped your attitudes to building relationships and trust?