Isozaki

...

Studio 54 cost about $400,000 to do.

It was a new idea.

It was a new idea, and you wanna get the populace excited, you wanna get the people excited, introduce them to a new idea that they haven't seen before, that they haven't experienced, because that touches people, resonates with people.

I'm in some place new.

You're looking around with their eyes wide open.

Why not?