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Ian Palmer

Ian Palmer

Commercial Director at Cosworth Electronics, speaking on motorsport-to-automotive technology transfer.

Sep 25, 2026

8:00
The constraint that looks like a weakness is the thing that forced the architecture, and it goes all the way down to the individual driver.
8:11
The example of a steering wheel, for example, today.
8:15
You can configure your steering wheel, your display, your buttons, your paddles, your rotaries.
8:21
Everything is configurable, and racing drivers will configure it to be unique to them.
8:27
They will have their own requirements in terms of where they want their buttons, how they want their paddles to work, how they want data and information presented on the display of a steering wheel, or the main display or the cockpit display that will be in the car.

14 MINS LATER

22:49
Yeah
22:49
... to transfer the way that the software and the hardware is defined in motorsport to automotive because there's, there are different requirements.
22:59
The architecture, for example, in motorsport today is distributed in terms of multiple devices on the car.

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