What inspired you to write it and what does resetting your brand really mean?

Well, it's honestly one of the coolest experiences I've had.

So you might imagine Sally Williamson and Associates.

I am Hurst Williamson.

There is a connection.

I have the distinct pleasure of actually working for and learning under my mother, which is just honestly probably the coolest experience I could have asked for.

I'm sure both she and I would at times tell you this was a terrible idea.

How can storytelling help leaders navigate all that change?

So how does stronger communication directly impact building trust and your leadership presence? Right.

It's a really good question.

And I think it is very timely that our business is talking about authenticity because I do see that as one of the biggest communication gaps that's facing all different communicators today.

Some of the hardest conversations that we're asked to help coach someone around are challenging conversations, one where a listener is not going to like this topic or they're going to have a negative impact or be impacted by this.

Authenticity allows a leader to bridge a gap that is very challenging for every organization.

And it's the balance between empathy and business strategy.

I can be an empathetic communicator, but you also told me that we're doing this initiative and no one on my team is going to like this.

And why is this thinking clearly in this real time? Why can this be such a differentiator for a leader? Yeah.