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I think the tail wags the dog, and the public is beginning to realize it, that what's real about television.

You know, it's not improper for television to do entertainment, but there are other media that do, you know, there's stage, there's movies that do entertainment very well.

Nothing does what television does in the way of conversations, in the way of coverage of events that are happening, you know, window on the world idea.

So there's, the increase in the number of magazines represents that.

And I think also when you think from a business standpoint, if you owned a network and, and you had a sitcom that was in trouble, and you knew that to mount a new one would cost, uh, maybe three times as much as a good magazine, and that the magazine would get better numbers, you're gonna put another magazine in.

Okay.

And I, I'm not...